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<p><strong>About the role</strong></p><p>The headless CMS space has matured — but most developers who say they’ve built headless architectures have stitched together a tutorial stack, not designed one from scratch. The difference shows when the content model needs to evolve, when third-party APIs behave unexpectedly, or when the business asks for something the original schema can’t handle. We’re building the digital platform for a growing MedSpa — and we need someone who knows the difference between setting up Sanity and actually owning it. <br><br>This is a full ownership role. You’ll design the content architecture in <a target="_blank" href="http://Sanity.io">Sanity.io</a>, build the Next.js frontend that consumes it, and wire the integrations that make it operational — booking flows, service pages, provider profiles, and the content engine behind it all. You’ll work lean, make architectural calls without waiting for a spec, and ship real features in a real production environment. If your best work has been in a large team with a dedicated design system and a PM sequencing your tickets, this probably isn’t the right fit.</p><p><strong>What you’ll do</strong></p><p><strong>Own the content architecture</strong></p><ul><li><p> Design the full content schema in <a target="_blank" href="http://Sanity.io">Sanity.io</a> from the ground up — services, treatments, providers, booking flows, blog, FAQs — with clean document types, structured portable text, and a model that non-technical editors can actually use.</p></li><li><p>Make the schema decisions that will matter 18 months from now: how content is related, how it’s reused, how it scales as the business adds locations, services, and providers.</p></li><li><p>Build custom Sanity Studio configurations and input components where the default UI doesn’t serve the editorial workflow.</p></li><li><p>Write content migrations cleanly — no cowboy schema changes that break downstream consumers.</p></li></ul><p><strong>Build the frontend</strong></p><ul><li><p>Develop the Next.js frontend consuming Sanity’s GROQ API — with a deliberate ISR/SSR strategy, image optimization, and SEO fundamentals built in from the start, not bolted on later.</p></li><li><p>Translate design intent into clean, maintainable component code in TypeScript — you don’t need to be a designer, but you notice when spacing is wrong and you fix it.</p></li><li><p>Implement performance budgets and Core Web Vitals targets that matter for a service business where page speed is directly tied to conversion.</p></li><li><p>Own the deployment pipeline on Vercel — preview environments, CI checks, and rollback capability.</p></li></ul><p><strong>Build and maintain integrations</strong></p><ul><li><p>Connect the CMS to third-party booking and scheduling platforms — API-first, cleanlyabstracted, and resilient to the inevitable upstream changes.</p></li><li><p>Integrate any e-commerce or payment flows needed for service packages, gift cards, or memberships.</p></li><li><p>Build for failure: error handling, retry logic, and observability so issues surface before clients notices them.</p></li></ul><p><strong>Work independently and communicate clearly</strong></p><ul><li><p>Manage your own delivery — you’ll have context, goals, and access to stakeholders, not a Jira board of pre-scoped tickets.</p></li><li><p>Flag blockers early and propose solutions, not just problems. Async-first communication in English at a level that builds trust with non-technical stakeholders.</p></li><li><p>Document your architectural decisions so the codebase can be handed off, extended, or reviewed without a tribal knowledge transfer.</p></li></ul><p><strong>Who you are</strong></p><ul><li><p>A full stack developer who has shipped a production <a target="_blank" href="http://Sanity.io">Sanity.io</a> project — not a courseproject, not a portfolio piece that lives on <a target="_blank" href="http://localhost">localhost</a>. A live URL you’re proud to share.</p></li><li><p>Someone who understands headless architecture at the decision level: you can explain why you chose GROQ over GraphQL, when to use ISR vs SSR, and how you’d structure a schema to support multi-location content without duplication.</p></li><li><p>Comfortable making calls when the spec is incomplete. You ask the right questions to close the ambiguity, then build — you don’t stall waiting for perfect requirements.</p></li><li><p>Experienced working remotely and offshore, which means you already know what good async communication looks like and why it matters more than timezone overlap.</p></li><li><p>Someone with enough UI sensibility to deliver work that looks intentional — even if design isn’t your primary skill.</p></li></ul><p><strong>Required qualifications</strong></p><ul><li><p>3+ years building full stack web applications in production environments.</p></li><li><p>Demonstrable, hands-on experience with <a target="_blank" href="http://Sanity.io">Sanity.io</a> — content modeling, GROQ queries, Studio customization. Contentful or Strapi experience is noted; Sanity is still the</p></li><li><p>requirement.</p></li><li><p>Strong Next.js and TypeScript — not “familiar with.” You use these daily and you have opinions about how to use them well.</p></li><li><p>Experience designing and building headless architectures end-to-end, not just consuming a CMS someone else configured.</p></li><li><p>Proven ability to work independently in a remote/offshore engagement — async communication, proactive status updates, self-managed delivery.</p></li><li><p>Upper-intermediate English proficiency or above, written and verbal.</p></li></ul><p><strong>Good to have</strong></p><ul><li><p>Experience integrating booking, scheduling, or e-commerce APIs in a service-based business context.</p></li><li><p>Exposure to healthcare, beauty, wellness, or any industry where trust and content accuracy are load-bearing.</p></li><li><p>Familiarity with Nuxt or Vue if Next.js isn’t your primary — we can flex on framework if the Sanity and headless depth is strong.</p></li><li><p>Experience setting up monitoring, alerting, or error tracking on Jamstack/serverless deployments.</p></li></ul>