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<strong><strong>OVERVIEW</strong></strong><br><br>We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we're on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.<br><br>This is not just a media buying role. You'll be the CRO, strategist, and performance marketer-responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.<br><br>We're looking for a true direct response killer-someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.<br><br><strong>WHAT YOU'LL OWN</strong><br><br> Media Buying Across Paid Social + Search<br><ul> <li>Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop</li> <li>Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend</li> <li>Ruthless focus on ROAS, CAC, and LTV</li> </ul><br> Conversion Rate Optimization + Funnel Strategy<br><ul> <li>Own and optimize full funnel architecture-landing pages, advertorials, checkout flows, upsells</li> <li>Lead A/B tests across pages, hooks, CTAs, and offers</li> <li>Turn performance data into actionable testing roadmaps</li> </ul><br> Direct Response Copywriting That Sells<br><ul> <li>Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions</li> <li>Match copy angles to customer psychology and platform behavior</li> </ul><br> Funnel + Offer Creation<br><ul> <li>Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)</li> <li>Coordinate landing page design, copy, and structure with internal or external designers</li> <li>Leverage proven DR frameworks to continuously launch and test new offers</li> </ul><br> Ownership & Strategic Growth Leadership<br><ul> <li>Set KPIs, manage budgets, and hold yourself accountable to results</li> <li>Collaborate closely with founders and marketing leadership</li> <li>Build and eventually lead a small performance team as we scale</li> </ul><br><strong>Requirements</strong><br><strong>WHAT YOU BRING</strong><br><br> Expert in Paid Social (Meta, TikTok) and Google Ads<br><ul> <li>2-5+ years of hands-on media buying with proven results</li> <li>Experience managing 6-7 figure budgets with measurable growth outcomes</li> </ul><br> Direct Response Copywriting + CRO Mastery<br><ul> <li>You can write, test, and optimize ads, landing pages, and funnel copy that converts</li> <li>Deep experience running A/B tests and optimizing every stage of the funnel</li> </ul><br> Funnel Builder with Results<br><ul> <li>You've built landing pages, VSL funnels, and lead gen flows from scratch-using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar</li> <li>Bonus if you've launched offers in supplements, telehealth, or consumer SaaS</li> </ul><br> Strategic + Tactical<br><ul> <li>You think like a CMO but execute like a performance operator</li> <li>You don't wait for creative assets or landing pages-you build them yourself or drive the process forward</li> </ul><br> Self-Starter with High Standards<br><ul> <li>You thrive in fast-paced, entrepreneurial environments</li> <li>You own your outcomes, track your metrics, and move fast</li> </ul><br> Timezone: Must be available to work in Pacific Time (PST) hours<br><br><strong>Benefits</strong><br><strong>WHY JOIN US?</strong><br><br> Competitive base salary + performance bonuses tied to growth<br> Multi-brand exposure across supplements, telehealth, AI/automation, and more<br> Take full ownership of campaigns, funnels, and growth strategy-no red tape<br> Join a fast-paced, performance-driven team that rewards results<br> Opportunity to grow into Head of Growth or CMO-level role as we scale
